Beauty Influencers  2023


Influencers are everywhere in 2022. We can use this to our advantage. There are many types of influencers, not just Instagram Influencers.

What are beauty influencers?

Influencers or beauty bloggers are social media users with an impressive following on their site or blog. These influencers are known for their beauty or skincare blogs or videos. They use their channels to ‘influence” their followers by providing them with tips, services, or products from their favorite brands or themselves.

You can purchase our book, Decoding the Digital World, on Amazon if you’d like to learn more about how you can leverage influencer and digital marketing for brand building.

The Influencer marketing guide offers several tips for crafting an influencer marketing strategy that will lead to success.

Top Beauty Bloggers of India

There are many beauty influencers across India. We have selected some of the best beauty influencers with an impressive following on various platforms. They can be a great help to you in increasing your brand awareness. Our top beauty influencers were selected based on these criteria.

  • Blog Moz Rank: Calculates the value of beauty, makeup makeup, or skincare blog
  • Blog Traffic: This shows how many people consume the content that is created by these influencers
  • Content Quality: the quality of content created by influencers
  • Social Media Following Number of people connected to them on social media platforms such as Instagram and Facebook
  • Alexa Rank: Indicates their ranking in India compared to other blogs in the same niche.
  • Expertise and Frequency of Social Media Blogging/Posting: Number of posts/blogs made in a month or week

Let us now read about the 11 top beauty bloggers from India.

Anshita JunejaAnshita, a Delhi-based blogger and editor, is one of India’s best beauty and makeup bloggers. Her blog page is called ‘Vanity No Apologies. She began the blog during her Bachelor of Business Economics degree at Delhi University. Now that she has finished her MBA, Vanity No Apologies will be her top priority to continue producing credible content for her audience.

She is a well-known beauty blogger in India and is known for her extensive reviews of makeup cosmetics such as lipsticks and nail products. She will advise you on the products that suit your skin type. She has become a famous makeup influencer, posting regular videos and posts to her Instagram handle @anshitajunejaa. Anshita is also a top beauty blogger in India, having won many awards for her work in the Beauty & MakeupMakeup category.

  1. Ankita Srivastava

Ankita, a beauty enthusiast from Mumbai, started her blog Corallista in January 2011 while studying for her bachelor’s degree at IIT Bombay. She wanted to share with the community her passion for beauty and makeup. When she started this blog, Ankita coined the name ‘Corallista.’ She was inspired by the Coral color craze that had taken over the beauty industry. After a hobby turned into a passion after completing her engineering degree in 2012, she dedicated herself to Corallista, a destination online for beauty enthusiasts looking for reviews, tutorials, and looks.

She has also taken on the issue of body weight discrimination and fat-shaming in her work. As a result of her popularity and demand for her knowledge, she offers a one-to-one consulting service for those who have questions about choosing the best product.

Find her on Instagram – @corallistablog, where she tests and recommends the latest product lines that blend beautifully with skin. Ankita is one of India’s top beauty bloggers because she is passionate about making a change.

  1. Kritika Khurana

Miss Khurana, known as “That Boho Girl,” loves everything stylish. She is one of India’s best beauty and makeup bloggers, and you should follow her. She graduated with a beauty & design degree from JD Institute of Beauty Technology and started her ecommerce store, THE HYPE. She also has her brand – K_Kritika.

She is a huge fan of Swarovski jewelry and Bohemian style. Erika Boldrin, a renowned beauty and women’s beauty blog is one of her biggest inspirations. She experiments with panache while keeping her look clean and elegant.

Kritika is super active on her Instagram page- @officialthatbohogirl, where she posts about her daily lifestyle, beauty, and beauty adventures. She has been in the industry for a long time and will be one of India’s top beauty influencers by 2022.

  1. Aashna shroff

Quirky and confident! Aashna is a design enthusiast and the author of The Snob Journal. She loves to use her style and experiment with new things. She also has an online shop called ‘The Snob Shop,’ an extension of her beauty approach. Her blog features the best in beauty, design, and travel. It will inspire you to try new things and update your wardrobe.

She has worked for brands such as Nykaa Vero Moda Koovs L’oreal Body Shop and Body Shop. Users love her Instagram handle @aashnashroff for her drip clothing style. She is among India’s top beauty bloggers because of these dazzling qualities.

  1. Aakriti Rana

Aakriti’s shopping site on Instagram, @shopwithaakriti, embodies these qualities. Her Instagram handle @aakritiranaofficial has terrific outfits which will steal your attention.

She has a panache about her that makes her a top beauty influencer. Her fascination with beauty drove her to the edge. It all began as a casual blog tour, but she quickly became one of the top beauty Instagram influencers. You must follow her as she is one of India’s most prominent beauty bloggers. These factors will make her one of the top beauty influencers in India in 2022.

  1. Devina Malhotra

GuiltyBytes is owned by a self-confessed blogger, baker, and army brat. She enjoys reading celebrity gossip, shopping, and taking food photos. She has always been good at writing, having worked for Hindustan Times, Tehelka, and other publications. She enjoyed reading blogs and websites worldwide but wondered why thin, skinny girls would tell curvy women what to wear and how to style themselves when they didn’t understand their body type.

GuiltyBytes was born. She encourages her readers to love and respect their bodies for what they are. She is also active on Instagram, where she shares her life and DIY hacks. She helps her followers by giving honest reviews of beauty products, weddings, and shopping places. She is among the Indian beauty influencers who are popular on Instagram.

  1. Mehak Sagar – Bridal beauty, Blogger, and talented bridal beauty

Mehak Sagar, a successful businesswoman in her own right, wears many hats effortlessly. She is India’s most famous beauty blogger. Mehak founded a viral beauty blog titled ‘Peaches & Blush. She also started a bridal shopping online business called Brides by Peaches & Blush.

Mehak can juggle multiple demanding careers, while many of us are overwhelmed by just one. In 2010, she began blogging because there were few Indian voices on the beauty scene.

It was frustrating for her to read reviews from people in other countries who did not have the same skin tone or texture as her. She saw a need for an Indian beauty website and decided to lend her voice. She is an active Instagram beauty influencer under the handle @mehaksagar_wmg. Business Review India rated Mehak as one of India’s top bloggers. Her fantastic content on Instagram has made her one of India’s leading influencers for 2022.

  1. Akanksha Redhu – Lifestyle and Desirable Beauty Specialist

Akanksha Redhu is a lifestyle and beauty blogger from New Delhi. She started blogging in 2010, initially to share her ideas and thoughts, but now it’s a web journal where she covers a variety of beauty, DIY makeup, and the latest fashion trends. Her favorite Indian designers are Anju Modi and Ritu Kumar. She has now shifted more of her attention to Instagram @akanksharedhu, lifestyle beauty vlogging, and lifestyle. She is a jewelry lover and loves to pair traditional and modern pieces with her outfits in a quirky manner.

She is a leading beauty influencer from India. She has partnered with Burberry Vero Moda, Dior Hermes, MAC Cosmetics CaratLane, Gap, Le Meridien, Honda Chanel, H&M, Michael Kors, and many other reputed brands. This makes her a popular choice.


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