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Our New Autumn/Winter Brands (You Need)

Hola! In the spirit of 're-launching our blog day' (which excitedly is today) we've decided to start by introducing you all to our babin' new Autumn/Winter brands landing at Rebel Muse over the next few months.

(Get your credit cards ready X)

P.E Nation 

About the Collection:

P.E Nation is a brand spankin’ new active wear label and brainchild of one of our biggest girl crushes, Pip Edwards (who’s worked for some of Australia’s most famous fashion labels, Sass and Bide/Ksubi and is now Design Director of General Pants Co.) and Claire Tregoning (who also worked for Sass and Bide as one of their Senior Designers). The inspiration behind the brand was the ability to create multitasking performance wear that was not only functional, but that could also easily work for busy ladies on the go.

The pieces we have landing in store come with a hint of nostalgic flair to the good ol’ high school days of physical education but most importantly are also infused with a boyish sporty vibe and Pip’s (P.E) tomboy attitude - that we naturally can’t wait to pull off when wearing her clothes.

For the girl:

P.E Nation is made for the energetic girl. The authentic girl that’s confident in whatever she wears. She can go from the gym, to work, then for drinks with a IDGAF freestyle attitude that doesn’t mind if she has no foundation on (and knows she’s probably spent too much time wearing active wear instead of normal clothes during the day...although she’d probably prefer it.) Plus her life is probably too fast paced to care anyway.  

Third Form

About the Collection: 

Merryn Kelly is the designer behind one of our coolest new labels, Third Form. Merryn worked with famous Australian brands such as Zimmerman, Shakuhachi and Lee Jeans before branching out on her own. Third Form is a little minimalistic, very sophisticated and her new collection plays with structure and shape in a way that is super easy for city gals to wear for work… or play.

The stock we have landing in store is made up of simple pieces created in staple, muted tones. They will work with most classic pieces you already own, but will also work amazingly as a non 'too-dramatic' way to transition from the prints and brights leftover from summer, to a cooler, darker more classic vibe for autumn/winter too. Trust us, these pieces will work for seasons to come.

For the girl:

Third Form is made for the classic girl. The girl that doesn’t want to don flashy pieces that shout ‘look at me!’ but wants to ooze effortless, careless style instead. It’s also made for the androgynous girl and the one that some days wants to ditch being ladylike and kick back in a relaxed fashion instead – boyish vibes a must.

Georgia Alice

About the Collection:

Founder and designer Georgia Currie is the brains behind Georgia Alice, a label dedicated to creating simple and luxurious ready to wear pieces that are both a little out there in design, although are still classic and elegant enough to become core pieces that every modern gal needs/wants/has to have hanging in her wardrobe.

The collection coming through our doors can best be described as elegantly brave. It’s made up of a lot of classic staples with a twist. Lack of colour reigns supreme so you can mix and match with pieces you already own to create a super individual look. Large floaty shapes and silhouettes also make for the best transeasonal pieces and are perfection when worn with simple white sneakers (because with this collection, there’s no need to try too hard).

For the girl:

The Georgia Alice girl ignores dress codes and fashion expectations by following her own rules instead. She’s confident and probably deep down a little bit of a free spirit although she doesn’t always let it show. She’s simple, but never boring and even though her outfits look kinda minimalistic – you have no idea how much she spent to create her urban chic ensemble (and neither would her partner.)


About the Collection:

Jessica Faddoul is the babe behind the label (so fittingly name) Faddoul. Faddoul is made up of strong, modern silhouettes that are feminine without going too overboard into 'girly' territory. Jess works with only the finest materials to create her garments sourced both locally an internationally and has a unique love of one of a kind digital prints.

The stock landing in our paws for the season ahead is effortlessly chic. You’ll find some of her much coveted digital prints in store although also keep an eye out for classic looking pieces in staple colours (think navy, grey, black, white) with a unique and modern edge – we think it’s perfect for the working gal.

For the girl:

Faddoul is made for the girl with serious upmarket style. The gal that loves stalking blogs for editorial inspiration to work into her everyday look. This girl is confident with a capital C and looks chic no matter the time or day. She’s the one you can always count on to be rockin’ some serious faaaaaaarshuuun daaaaaaling. 

August St

About the Collection:

August St. is a new label on everyone’s lips (and one that is set to do some serious damage to our wallets). Already with a portfolio of fans like Margaret Zhang and Brooke Testoni we’re pretty sure you’ll die over it too. Clean cut designs are mixed with a hint of rebellious styling and a ton of attitude that will ensure you get noticed (for all the right reasons). 

The clothes we have coming in from this label combine high styling with street trends, so if you’re a fan of the ‘off duty model’ type of look, then this label will be for you. We’re warning you now: you might have to resort to eating two min. noodles for a couple of weeks.

For the girl:

August St is made for the girl that’s effortlessly cool. You know the one that everyone wants to copy? She’s edgy (and unfairly looks like she totally woke up that way). She also has the ability to pull off some pretty daring modern looks that many of us can’t, but to her it’ll be like second nature. (Still, the rest of us will try to copy them anyway.)

Images: Faddoul, Georgia Alice, P.E Nation Third Form; Words: Yadira Galarza Cauchi

Are you excited about these new brands? Which one sounds like it'll be your fave?

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